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CineVoz®
Latino Market and other
opportunities
CineVoz®
in the United States provides a new way of serving the Hispanic community,
as well as other languages.
Primarily, because Hispanics represent such a large market in the United States, the information in this section will help you understand the opportunity there is to increase Hispanic theatre attendance while providing a very enjoyable and useful service. CineVoz® can be used to serve other languages as well.
The Hispanic market is growing by leaps and bounds and CinveVoz® helps your company better serve this untapped community. The 2000 United States Census showed a dramatic 58% increase of Hispanics in the U.S. from 22.3 million in 1990 to 35.3 million in 2000. Hispanics represent the largest minority group in the nation and it far exceeded the growth predictions.
In California, Hispanics represent 32.4% of the total population. While many Hispanics speak English, there are many, many that speak Spanish at home and have very little English ability. That's where CineVoz® helps provide enjoyable movie entertainment for all families.
See the additional pages for more information.