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The World is Listening. |
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CineVoz®
Opportunity
There are over 35 million Hispanics in the United
States as reported by the 2000 U.S. Census.
The 1990 Census, the most current census information regarding language-capability and usage, reports that there are over 14 million people who say they primarily speak Spanish at home in the U.S.. This indicates that the preferred language most comfortable for them, is Spanish. Therefore, it is very clear that just as English-speaking people would prefer to watch a movie in English, Spanish-speaking people would enjoy HEARING the movie in Spanish.
INCREASED ATTENDANCE & SALES OPPORTUNITY
A research report by Tomas Rivera Policy Institute found that Hispanic
families are more likely to attend movies than English-speaking families.
Hispanic families are also larger with more children than English-speaking
families.
With the implementation of CineVoz®, current theatres can provide a valuable and enjoyable service to Spanish-speaking families without building separate theatres to service them. Nor do theatres have to set aside specific Spanish-only viewing times. CineVoz® allows both English and Spanish to enjoy the same movie without having to have separate time or rooms for viewing.